The Executive Accelerator

COLLABORATING WITH A DIVERSE CLIENTELE

The Challenge

The Executive Accelerator sought a skilled content producer to create engaging newsletters tailored to their target audience. They needed someone with a creative flair who could develop relevant topics and ensure the content and overall look aligned with their brand.

The Solution

Rogan Marketing created content for their newsletter campaign, tailoring it to their target audience. Our team ensured that the content topics were relevant and resonated with the audience while maintaining alignment with their brand’s overall look and feel.

Strategic Consulting

Before beginning any work, we conducted a thorough upfront discovery process to understand our client's business, goals, target audience, and brand identity. This approach allowed us to tailor our work effectively to meet their objectives. Additionally, we created a detailed timeline that included milestones and deadlines for Rogan Marketing and the client's team members to ensure everyone was aligned and on track.
Copywriting

We conducted thorough research on their target audience before developing topics and content. We needed to understand their readers and be relatable to those savvy professionals. This approach ensured that our newsletters were informative and highly engaging for their audience.
Graphic Design

The graphics we included in the newsletter were not only engaging but also showcased a sense of humor, adding a light-hearted touch to the content. Despite this, they maintained a professional look and feel, ensuring that the overall tone of the newsletter was both entertaining and informative.
Newsletter Development & Production

We crafted a branded newsletter template with consistent sections for our client, ensuring each edition was cohesive and engaging. Managing the weekly production, we implemented clear call-to-actions and milestones to streamline the process and meet our client's goals efficiently.

Project Detail

Client
The Executive Accelerator

They are a team of dedicated coaches with executive experience committed to empowering people, managers, and officer-track leaders. Their expertise lies in enhancing their clients' brand, guiding them through intricate corporate terrain, and unlocking new elevated roles. Their systematic approach ensures their clients gain focus, clarity, direction, and efficiency in their career positioning.
Website

https://www.careerskillsinvest.com/
Services Provided

Strategic Consulting, Copywriting, Graphic Design, Newsletter Development & Production
Client Testimonial

Pamela and her team did a great job understanding our core ICP (Ideal Client Profile) and avatar and identifying topics that would interest them. From there, she did a wonderful job standing up and running our weekly newsletter with a rotating blend of content that approached these topics in different and clever ways.

Her copywriting skills were just what we needed. Having the right tone and punchiness for our newsletter subscribers was very important to us. She understood that and then delivered new and fun ways to speak to topics, pain points, and areas of curiosity with language that resonates.

Her organizational skills are top-notch. Running the newsletter for us in Beehiiv was very important. She effectively warmed up our account and managed all production for us—exactly what we needed.

Pamela was able to maximize our onboarding call and get to the heart of what I wanted to accomplish. Then, throughout our work together, she has been very adept at taking what's on my mind and incorporating it directly.

She kept me on track and anticipated timing needs weeks and even months in advance. Certainly, this was highly appreciated. .
~Kevin Williams, Founder & CEO

SOME OF OUR PROJECTS

Newsletter

Kevin Williams - Newsletter 1

Kevin Williams - Newsletter 2

Newsletter 3

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