The client chose us for their HOA website because of our deep understanding of HOAs and their audience. They sought an informative, user-friendly site that caters to existing residents, potential buyers, and realtors, aiming to create a positive first impression of the community. Additionally, they wanted to rebrand their messaging to differentiate themselves as a community-focused HOA.
We revamped the client’s brand messaging to emphasize their community commitment, analyzing their identity and writing engaging website content. We built a visually appealing, user-friendly site showcasing the community, collaborating closely with the client for a final product that effectively communicates their value proposition.
We initiated an upfront discovery process involving board members and worked closely with the General Manager to align our goals. This ensured all stakeholders were on the same page regarding the website's objectives and design direction. By involving everyone from the start, we could incorporate their input effectively, resulting in a website that met the HOA's collective vision and goals.
We rebranded the HOA website's messaging to focus on clear, easy-to-read copy highlighting the HOA's benefits within the community. Through research, we tailored the messaging to resonate with residents, emphasizing unique value propositions in relatable language to inform and inspire visitors.
We created graphics and utilized community images strategically to appeal to the target audience and highlight the community's features. By incorporating these visuals, we aimed to evoke a sense of belonging and showcase the community's unique appeal. This approach helped convey the lifestyle and atmosphere of the community, making it more attractive to potential residents and visitors alike.
We developed the website in close collaboration with the General Manager, who served as the liaison between us and numerous board members providing input. Working closely with the General Manager, we incorporated feedback from the board members to ensure the website met their collective vision. This collaborative approach allowed us to create a website that effectively represents the HOA's values and serves the needs of its community.
Conveniently located minutes from Orlando International Airport, Medical City and many Central Florida attractions. Eagle Creek is the premier Homeowners Association of Lake Nona. They are a beautiful premium residential community offering resort-style amenities and communal areas promoting relaxing social leisure, recreation, and family fitness.
https://eaglecreekonline.com/
Strategic Consulting, Copywriting, Graphic Design, Website Design & Development
We continue to work as our clients marketing company to manage the website security, daily backups, and regular maintenance as technology progresses. We also oversee the addition of new content and updates to documents and images.
We were very pleased to work with Rogan Marketing on the creation and maintenance of our Community Website. We had multiple people providing input and advice on the content and Pamela and her team made it incredibly easy to organize and streamline everything. She listened to our needs and provided guidance and suggestions on how best to optimize our website.
It was wonderful to be able to work with someone who so easily understood our goals and was able to put together content and designs that highlighted our Community to the fullest..
~Kelly Willson, General Manager, LCAM
We go beyond the conventional to be your strategic partner in growth. We specialize in website design and development and crafting compelling newsletter and blog content. We understand the bigger picture through our strategic consulting services and experience.
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