Graham J. Cowan Foundation

COLLABORATING WITH A DIVERSE CLIENTELE

The Challenge

A non-profit organization sought our help to create a brand, including a logo, collateral material, and a website. Leveraging our experience in the non-profit sector, we collaborated closely with them to develop a cohesive brand identity that effectively communicated their values and mission.

The Solution

Throughout the project, we were mindful of the non-profit’s personal significance for our client, approaching the branding process with sensitivity and empathy. Our thoughtful approach guided our interactions and creative decisions, resulting in a final product that met their objectives while honoring the personal meaning behind their work.

Strategic Consulting

We conducted upfront consulting with the non-profit to develop a comprehensive plan, ensuring our approach aligned with their vision. This involved understanding their mission, audience, and goals to create a clear direction for the project.
Copywriting

We crafted compelling copy for the non-profit's website, telling an emotional story highlighting their work's impact. The messaging effectively communicated how readers' support could help further the organization's mission, inspiring them to take action and make a difference.
Graphic Design

We designed a logo for their core event that captured its sentiment and purpose. On the website, we used soft tones and illustrations instead of photos to maintain a gentle and appealing theme and have meaning for those affected by our mission.
Website Design & Development

We developed a website that carried out the non-profit's brand effectively, providing a cohesive and engaging online experience. The site featured prominent calls-to-action for sponsoring, volunteering, and registering for events, making it easy for visitors to get involved and support the organization's mission.

Project Detail

Client
Graham J. Cowan Foundation

Their mission is to join together to support bereaved families in our community and unite with other parents and families to honor the precious babies that have died due to stillbirth or any infant loss.
Website

grahamjcowanfoundation.org
Services Provided

Strategic Consulting, Copywriting, Graphic Design, Website Design & Development, Event Management
Ongoing Support

We continue to work as their marketing company, managing the website security, daily backups, and regular maintenance. We also oversee the addition of new content and updates to documents and images. Additionally, we work closely with the client to help manage their annual 5K, including strategy, securing sponsors and vendors, and creating materials to promote the event.
Client Testimonial

Rogan Marketing played a pivotal role in helping our non-profit organization establish a meaningful brand identity. They collaborated closely with us, leveraging their experience in the non-profit sector to develop a cohesive brand that effectively communicated our values and mission. Throughout the project, they approached the branding process with sensitivity and empathy, mindful of our organization's personal significance.

Their thoughtful approach guided their interactions and creative decisions, resulting in a final product that met our objectives and honored the personal meaning behind our work. Rogan Marketing's understanding of the sensitive nature of our foundation and their flexibility and sensitivity to our internal team, sponsors, charity partners, and supporters made them a valuable partner in our mission to support bereaved families in our community and honor precious babies lost to stillbirth or infant loss.

We have worked side-by-side since the onset of our signature event, 5K Run for the Cherubs, and knowing Pamela and her team are there to do what is necessary for a successful event is priceless.
~Karen Cowan, Founder & President

SOME OF OUR PROJECTS

Website

Home Page

About Us

Sponsors

Events

Support

Resources

FULL WEBSITE

Marketing Flyers

5K Run for the Cherubs Flyer

5K Run for the Charities Sponsorship Flyer

Save the Date

Bench Advertising

Logo Development

+1 407 601 0845