Central Florida Women in Defense

COLLABORATING WITH A DIVERSE CLIENTELE

The Challenge

Central Florida Women in Defense sought our services to develop an organization website that aligns with their national branding principles. They emphasized the importance of a user-friendly flow with clear call-to-actions to educate visitors about their mission and services. The client wanted a professional, engaging design that matches their vision and helps generate leads.

The Solution

We closely collaborated with Central Florida Women in Defense to understand their branding and vision. Our team designed a website with a user-friendly interface, clear navigation, and compelling calls-to-action to engage and educate visitors.

Strategic Consulting

We closely collaborated with Central Florida Women in Defense to understand their branding and vision. Our team designed a website with a user-friendly interface, clear navigation, and compelling calls-to-action to engage and educate visitors.
Copywriting

We conducted an upfront discovery process with the organization's leadership to align the website with their vision. Despite a tight budget, we worked closely with them to prioritize features and design elements. Our collaborative approach ensured the website met their expectations and budget constraints.
Graphic Design

We selected industry-relevant graphics and images that appealed to Central Florida Women in Defense's target audience. Our design team curated visuals that resonate with defense professionals, ensuring the website's imagery was engaging and informative. This approach helped to create a visually appealing website that effectively communicates with its audience.
Website Design & Development

We developed the website to carry the national organization's branding, incorporating its colors, fonts, and imagery. Our design team ensured that the website's layout and visual elements aligned with the national organization's branding guidelines, creating a cohesive and unified online presence. Additionally, we included sections for a calendar of events to keep members current.

Project Detail

Client
Central Florida Women in Defense

Our client is an affiliate of the National Defense Industrial Association (NDIA) and is committed to engaging, cultivating, and advancing women in various facets of national security.
Website

https://cflwid.org/
Services Provided

Strategic Consulting, Copywriting, Graphic Design, Website Design & Development
Ongoing Support

We continue to work as our client's marketing company to manage the website security, daily backups, and regular maintenance as technology progresses. We also oversee the addition of new content and updates to documents and images.
Client Testimonial

Rogan Marketing has been instrumental in transforming our online presence. They act as a trusted partner who understands our unique needs as an organization dedicated to empowering women in the defense industry. They listened attentively to our needs and created a website that aligns with our national branding principles and engages and educates our visitors.

Their strategic approach, coupled with their expertise in copywriting, website development, and graphic design, has helped us effectively communicate our mission and services. We're thrilled with the results and continue to rely on Rogan Marketing for ongoing support and maintenance. They also understand that everyone within our organization is a volunteer and have been flexible in working with us, which has been greatly appreciated.
~Kristi Evans, Vice President

SOME OF OUR PROJECTS

Website Project

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