Alliance Sports Travel

COLLABORATING WITH A DIVERSE CLIENTELE

The Challenge

The client needed a modern website that attracted their target audience. We were hired to build a new website, streamline the online booking experience, and ensure the messaging was clear. The project also included developing a new logo that appealed to a sports-related industry.

The Solution

We closely collaborated with the client to streamline the booking process and enhance payment security. This involved creating a new logo and designing a conversion-focused website that’s professional, engaging, and easy to navigate while adhering to budget and timeline constraints.

Strategic Consulting

Our upfront consulting was instrumental in capturing the client's vision effectively. Through detailed discussions, we deeply understood their goals and brand identity. This allowed us to tailor our approach to design and development to align with their vision.
Copywriting

After receiving the facts from the client and doing our research, we crafted messaging that effectively communicated their offerings and points of differentiation. This involved distilling information into clear and concise industry language while maintaining the brand's tone and voice.
Graphic Design

We integrated graphic design elements that resonate with college football fans, including dynamic player action shots and iconic team colors and symbols. Each graphic element was chosen to evoke excitement and passion for the sport, enhancing the website's appeal to visitors.
Website Design & Development

We built the website by first understanding the client's needs and goals. We then designed a user-friendly layout and incorporated the new logo and engaging visuals. Our development process focused on creating a seamless booking experience and relaying the service benefits.

Project Detail

Client
Alliance Sports Travel

Our client is a sports travel management company that specializes in discounted hotel accommodations for sports-related groups of ten rooms or more. And best of all, their services are free to you.
Website

alliancesportstravel.com
Services Provided

Strategic Consulting, Copywriting, Graphic Design, Website Design & Development
Ongoing Support

We continue to serve as our client's marketing company, ensuring the security, daily backups, and regular maintenance of their website as technology advances. Additionally, we offer one-on-one training for their employees, empowering them to make content changes to the website independently.
Client Testimonial

Rogan Marketing, led by Pamela Rogan, was pivotal in transforming our online presence. We needed a modern website to attract our target audience, and Rogan Marketing delivered beyond expectations. They streamlined our booking process, ensuring our clients a seamless and secure experience. The new logo and website design they developed perfectly capture the essence of our sports-related industry.

Their copywriting expertise effectively communicated our offerings and brand identity. Pamela and her team's dedication is unmatched; they treat our website as if it were their own, always attentive to detail and ready to help. Their positive outlook and unwavering support make working with Rogan Marketing a pleasure. They continue to provide ongoing support, ensuring our website remains secure, updated, and representative of our business. Rogan Marketing's training and guidance keep our staff informed and empowered. We couldn't be happier with the results!
~Karen Cowan, Founder & CEO

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