How to Fix Common Mistakes
Your website is often the first impression customers get of your business. But what if it’s silently driving them away?
In today’s digital world, visitors make snap judgments—and a clunky or confusing website can mean lost opportunities. Here are five red flags that your website might be doing more harm than good—and how to fix each one.
-
It's Not Mobile Ready
The Problem
If your website is hard to navigate on a phone or tablet, you’re alienating over half your visitors. Pinch-and-zoom layouts, missing buttons, or slow loading times all lead to high bounce rates.
The Fix
Use responsive design. Make sure fonts are readable, buttons are tap-friendly, and your layout adapts seamlessly to any screen. Run a free mobile-friendly test via Google to spot problem areas.
-
It Loads Too Slowly
The Problem
Users expect sites to load in under 3 seconds. If yours doesn’t, they’ll leave—and likely never return.
The Fix
Compress large images, remove unused plug-ins, and consider switching to a faster hosting provider. Performance testing tools can help you identify what’s slowing down your website and where to make improvements.
-
It's Hard to Navigate
The Problem
Confusing menus, broken links, or too many clicks to find key info frustrate users and cost you conversions.
The Fix
Simplify your navigation. Use clear, descriptive labels. Group content logically, and ensure every page is no more than two to three clicks away from the homepage.
-
Your Messaging Isn't Clear
The Problem
If visitors can’t immediately understand who you are, what you do, or how to work with you, they’ll move on.
The Fix
Craft a clear headline and subheadline on your homepage that states what you offer and who it’s for. Use customer-focused language, avoid jargon, and include a strong call-to-action (CTA) on every page.
-
Your Design Feels Outdated
The Problem
Even if the content is solid, an outdated design can make your business seem behind the times—or untrustworthy.
The Fix
Update colors, fonts, and visuals to reflect current trends and your brand personality. Keep the layout clean, use plenty of white space, and stick to a consistent style across all pages.
Final Thoughts
Your website doesn’t just need to look good—it needs to work *for* you. Small improvements can make a big impact on how users experience your brand.
If you’re not sure where to start, we’re here to help. At \[Your Company Name], we specialize in transforming websites into lead-generating, trust-building tools that grow your business.
Ready for a website that actually works for your business?
We’ll craft clear, compelling content that drives traffic, design a branded site that reflects your vision, and highlight the benefits of your product or service—so visitors don’t just land on your page—they take action.
